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《大師輕鬆讀》自2002年發行迄今，已收錄超過650本暢銷商管好書精華書摘。旨在將原本厚達300頁以上的原著，濃縮整理成30頁，英文約7000字、中文約1萬字的重點摘要。讓忙碌的職場工作者能以最輕鬆、最有效的方式每周讀一本好書，獲取專家嚴選，最新、最實用的商管知識。
讓顧客迫切的需求帶你創業成功 What You Need to Know About Customer Demand to Build a Successful Startup
看懂顧客需求 LEARN CUSTOMER DEMAND
打造產品之前，先找到拉力 FIND PULL BEFORE YOU BUILD A PRODUCT
找到「太好了，我要！」顧客 FIND YOUR "HELL YES" CUSTOMER
把他們變成成功案例 TURN THEM INTO A SUCCESS STORY
透過成功案例來銷售 SELL THROUGH THAT SUCCESS STORY
不斷偵錯，直到顧客主動拉到你的方案 DEBUG UNTIL CUSTOMERS PULL
打造一座「成功案例工廠」 BUILD A SUCCESS STORY FACTORY
圍繞需求打造你的公司 BUILD YOUR COMPANY AROUND IT
從顧客需求出發 DRIVEN BY CUSTOMER NEEDS